PPC is a digital marketing channel used by businesses to increase traffic and search engine results. The most common reasons for pay-per-click advertising are to improve brand visibility, generate new leads, increase website traffic and increase conversions.
PPC comes in many shapes and sizes (literally) and can consist of text, images, video or a combination of both. They can appear in search engines, websites, social networks, etc.
Maybe you’re looking for ways to get the first traffic and sales for a new business, or you’re looking for ways to expand your brand’s online presence.
PPC can be a great way to market your business and attract new customers, but it can be confusing at first for those new to the channel.
In this guide, we’ll help you understand what PPC marketing is, how it works, how you can use it to help your business succeed, and explain the different platforms and how they work.
Different Terms Used in PPC
1. Search Engine Marketing (SEM): All forms of digital advertising aim to rank for a target keyword, which can be done in a number of ways. Search engine marketing (SEM) refers to any digital marketing (paid or free) that takes place on search engines such as Google, Yahoo or Bing.
2. Cost per click (CPC): Cost per click (CPC) is the amount an advertiser pays for each click on your ad. CPC works like an auction bid that determines where your ad will be placed. As you can imagine, a higher price means better ad placement.
3. Cost Per Mile (CPM): Also called cost per thousand. In the CPM pricing model, advertisers or marketers pay for every 1,000 ad impressions.
4. Ad placement: Your ad will eventually appear on the search results page (SERP). Ad rank is calculated by multiplying your Quality Score by your highest CPC.
5. Campaign: The first step in setting up PPC advertising is to set up an advertising campaign. You can think of your campaign as the central message or theme you want to convey through your ad.
6. Adgroup: One size does not fit all. That’s why you create ads in your campaign based on highly relevant keywords. You can set a cost per click for each ad group you create.
7. Quality Score: This is the score that search engines give to your ad based on your click-through rate (CTR) – measured by the average click-through rate of ads in that location – the relevance of your keywords and the quality of your ads . . landing page and your past SERP performance.
8. Maximum Bids: This is the maximum amount you are willing to pay for a click on your ad.
Anatomy of a PPC campaign
Why Pay Per Click Marketing Works For Your Business
Pay-per-click advertising is an incredibly effective digital marketing strategy for increasing conversions and maximizing ROI. Data-driven PPC management services create valuable opportunities to connect your brand with customers and increase profitability. Here are the main benefits of investing in PPC advertising services:
- Fast Results
One of the biggest advantages of pay-per-click advertising services is that you can get immediate results after launching your campaign. Once our pay per click advertising campaign sets up your PPC campaign, you should be able to see results overnight.
- Cost effective
PPC advertising campaigns give you complete control over how much you are willing to pay. Because you only pay when visitors click on a link to your website or landing page – most likely a conversion – you get your money’s worth.
- Fast and stable traffic
PPC management works effectively with SEO to increase brand awareness and drive traffic to your website. PPC is the fastest way to run paid search campaigns, start marketing and get clicks and drive traffic from interested customers.
- Helps you rank even with a low ranking domain
Keywords are increasingly competitive. This makes it difficult for a business with low domain authority to rank high on a search engine or social platform in front of its target audience. PPC advertising allows you to quickly rank for the keywords your audience is searching for, regardless of where your domain ranks.
- Target your ideal customers
PPC advertising allows you to bypass cold audiences and target warm audiences that are ready to buy your products and services.
You can bet on keywords that people who know solutions are searching the web. In addition to keywords, PPC ads also offer targeting options such as past online activity or demographics.
- I’ll try quickly
PPC ads with A/B semi-testing are an integral part of your pay-per-click advertising. PPC experts create different versions of your PPC ad to test which campaign is worth running and optimize for the best possible conversion rate.
Best PPC Platforms
When it comes to PPC, this usually means using one (or both) of two main platforms; Google Ads and Bing Ads.
Let’s take a look at these and other advertising platforms that you can take advantage of.
Google Ads
Why Pay Per Click Marketing Works For Your Business
Pay-per-click advertising is an incredibly effective digital marketing strategy for increasing conversions and maximizing ROI. Data-driven PPC management services create valuable opportunities to connect your brand with customers and increase profitability. Here are the main benefits of investing in PPC advertising services:
- Fast Results
One of the biggest advantages of pay-per-click advertising services is that you can get immediate results after launching your campaign. Once our pay per click advertising campaign sets up your PPC campaign, you should be able to see results overnight.
- Cost effective
PPC advertising campaigns give you complete control over how much you are willing to pay. Because you only pay when visitors click on a link to your website or landing page – most likely a conversion – you get your money’s worth.
- Fast and stable traffic
PPC management works effectively with SEO to increase brand awareness and drive traffic to your website. PPC is the fastest way to run paid search campaigns, start marketing and get clicks and drive traffic from interested customers.
- Helps you rank even with a low ranking domain
Keywords are increasingly competitive. This makes it difficult for a business with low domain authority to rank high on a search engine or social platform in front of its target audience. PPC advertising allows you to quickly rank for the keywords your audience is searching for, regardless of where your domain ranks.
- Target your ideal customers
PPC advertising allows you to bypass cold audiences and target warm audiences that are ready to buy your products and services.
You can bet on keywords that people who know solutions are searching the web. In addition to keywords, PPC ads also offer targeting options such as past online activity or demographics.
- I’ll try quickly
PPC ads with A/B semi-testing are an integral part of your pay-per-click advertising. PPC experts create different versions of your PPC ad to test which campaign is worth running and optimize for the best possible conversion rate.
Best PPC Platforms
When it comes to PPC, this usually means using one (or both) of two main platforms; Google Ads and Bing Ads.
Let’s take a look at these and other advertising platforms that you can take advantage of.
Google Ads
Why Pay Per Click Marketing Works For Your Business
Pay-per-click advertising is an incredibly effective digital marketing strategy for increasing conversions and maximizing ROI. Data-driven PPC management services create valuable opportunities to connect your brand with customers and increase profitability. Here are the main benefits of investing in PPC advertising services:
- Fast Results
One of the biggest advantages of pay-per-click advertising services is that you can get immediate results after launching your campaign. Once our pay per click advertising campaign sets up your PPC campaign, you should be able to see results overnight.
- Cost effective
PPC advertising campaigns give you complete control over how much you are willing to pay. Because you only pay when visitors click on a link to your website or landing page – most likely a conversion – you get your money’s worth.
- Fast and stable traffic
PPC management works effectively with SEO to increase brand awareness and drive traffic to your website. PPC is the fastest way to run paid search campaigns, start marketing and get clicks and drive traffic from interested customers.
- Helps you rank even with a low ranking domain
Keywords are increasingly competitive. This makes it difficult for a business with low domain authority to rank high on a search engine or social platform in front of its target audience. PPC advertising allows you to quickly rank for the keywords your audience is searching for, regardless of where your domain ranks.
- Target your ideal customers
PPC advertising allows you to bypass cold audiences and target warm audiences that are ready to buy your products and services.
You can bet on keywords that people who know solutions are searching the web. In addition to keywords, PPC ads also offer targeting options such as past online activity or demographics.
- I’ll try quickly
PPC ads with A/B semi-testing are an integral part of your pay-per-click advertising. PPC experts create different versions of your PPC ad to test which campaign is worth running and optimize for the best possible conversion rate.
Best PPC Platforms
When it comes to PPC, this usually means using one (or both) of two main platforms; Google Ads and Bing Ads.
Let’s take a look at these and other advertising platforms that you can take advantage of.
Google Ads
Google Ads (formerly Google AdWords) is an advertising platform that allows you to display search and shopping ads on Google, video ads on YouTube, Gmail ads, and display ads on the Google Display Network (GDN).
It is by far the most popular PPC platform, offering many opportunities for almost any business to succeed through the channel.
Microsoft Advertising (Bing Ads)
Bing Ads, also known as Microsoft Advertising, like Google Ads, allows you to show ads on Bing as well as Yahoo and AOL.
Administratively, the two platforms are very similar; The biggest difference is market size and potential coverage.
Other Ad Networks
- Bid advertiser
- RevContent
- AdRoll
- Facebook Ads
- AdBlade
- LinkedIn Advertising
- Twitter Ads
- Amazon ads
Whether you started your business yesterday or have been around for decades, PPC just might be the push you need to get an edge over your competition—or at least outrank them in the SERPs.
If you want to become an expert in Google Ads, contact Saurabh Gupta (Owner of Dizi Global Solution) who has 10 years of experience in Google Ads. Contact us at 91-8 70079 75.