SEO, built to be found.
As a leading SEO agency in Australia, we offer a range of SEO services designed to build a strong online presence and grow your customer base - from keyword research to local search.
Years of experience optimising websites for search engines - using current tools and techniques to move rankings, traffic and revenue for Australian businesses of every size.
Whether you are just starting out or looking to improve an existing online presence, our SEO services are built around your business. We work closely with every client to understand their goals, target audience and industry-specific requirements, then tailor the strategy accordingly.
Search engine optimisation is not one task but a set of connected disciplines. Below you will find the six we practise daily, how we weigh a keyword before a single page is touched, and how every campaign is measured once it is live.
- AStrategies tailored to your goals, audience and industry
- BA team with years of experience optimising for search engines
- CCurrent tools and techniques, not last decade's playbook
- DSuitable for businesses of all sizes, startup to enterprise
How search decides who ranks
Search engine optimisation is the practice of improving a website so it ranks higher in search engine results pages. The goal is simple to state and hard to do: more traffic from relevant, targeted organic queries - the people already looking for what you sell.
Search engines use complex algorithms to analyse and rank websites on factors including relevance, authority and user experience. Optimise a site against those factors and its chances of ranking rise; ignore them and no position will hold for long.
Organic search - the natural, unpaid listings - is typically the largest single source of website traffic. Rank higher there and you attract more targeted visitors, grow your presence and grow the business behind it.
SEO is a fundamental aspect of digital marketing and plays a critical role in business growth.
Six disciplines, one campaign
Keyword research and analysis
The fundamental building block. We identify the most relevant, high-traffic keywords for your business, then analyse the search intent behind them - so we optimise for the right audience and deliver content that meets their needs.
Content marketingContent marketingOn-page SEO
Meta tags, header tags and page structure tuned so search engines understand every page and users get content that is easy to scan. Optimised on-page elements lift a site's relevance, authority and click-through rate.
Web designWeb designOff-page SEO
Authority is earned off your site too. We build high-quality backlinks from reputable sources and put social signals to work driving the traffic and brand awareness that indirectly lift rankings.
Social mediaSocial mediaLocal SEO
For businesses targeting specific areas we optimise your Google Business Profile and directory listings, so you appear in the local results - and the local pack - when nearby customers search.
Talk to usTalk to usAnalytics and reporting
Traffic, bounce rates, click-through rates and keyword positions tracked and reported in plain English - so you can see exactly what the work is returning and where the next opportunity sits.
Read the FAQRead the FAQMobile SEO
Responsive design, fast loading and touch-friendly pages. With most searches now happening on phones, we make sure your site is easy to access and easy to use on any device.
See the workSee the workHow we weigh a keyword
Keyword research and analysis is the fundamental building block of optimisation. Understanding what your target audience actually types into a search engine is critical to crafting content that ranks - and converts.
We begin by identifying the most relevant, high-traffic keywords for your business, then analyse the intent behind each one - what is the user really looking for when they enter that query? Every keyword we shortlist is weighed on four factors:
| Factor | Description |
|---|---|
| Search volume | How many times the keyword is searched for each month. |
| Competition | How many websites are competing for that keyword. |
| Relevance | How closely the keyword matches your business and target audience. |
| Search intent | Why the user is searching and the type of content they expect to find. |
Weighing these factors together, we target the keywords most likely to bring the right visitors - not just the biggest search volumes - using industry-leading research platforms and analytics tools.
On the page, and off it
Meta tags
Meta tags give search engines a summary of each page - its title, description and subject. Used well, they lift click-through rates and help search engines understand your content. We make sure every page carries optimised tags that accurately reflect what is on it.
Header tags
H1, H2 and H3 tags give a page structure and hierarchy, helping search engines follow the content and users scan it. We use them to improve readability and relevance at the same time - because on-page optimisation serves people first and algorithms second.
Backlinks
Links from other websites are a signal of credibility, and high-quality backlinks from reputable sites remain one of the strongest ranking factors. We earn them by:
- Creating high-quality, shareable content that attracts links naturally
- Outreach to relevant, reputable sites in your industry
- Guest posts that carry links back to your site
- Informative infographics other sites want to publish
Social signals
Shares and likes do not move rankings directly, but social media drives traffic and brand awareness that does. We share and promote your content regularly, engage your audience, optimise your profiles with relevant keywords and links, and use targeted social advertising to send visitors to your site.
Found in your own backyard
For businesses serving a specific area, local SEO decides whether nearby customers find you. We set up and optimise your Google Business Profile - accurate address, phone, hours and services - to improve your chances of appearing in the local pack at the top of results.
We then list your business on the directories that matter, from the big platforms to industry-specific ones - lifting visibility and driving more of the right traffic to your site.
Ready on any screen
Most searches now happen on a phone, and search engines rank accordingly. Responsive design lets your site adapt to every screen size, while fast loading, readable content and touch-friendly controls keep visitors engaged once they arrive.
At Markus Marketing we build and optimise for mobile as standard - because a mobile-friendly site converts more of the traffic your rankings win.
Proof, not promises
Implementing the strategy is half the job. Tracking it is the other half - and at Markus Marketing every campaign is measured from day one.
Using analytics tools such as Google Analytics, we gather the metrics that matter - traffic, bounce rates, click-through rates, time on site and keyword positions - and read them against your business objectives, not vanity benchmarks.
Clear goals and KPIs are set at the start. Progress is reported regularly in plain English, so you always understand the impact the work is having on your online presence and where we are taking it next.
Common questions about SEO
Q.01What are SEO services?
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Q.02How can SEO help my business grow?
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Q.03Why does organic search matter?
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Q.04What is local SEO?
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Q.05What is mobile SEO and why does it matter?
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Ready to be found?
Tell us your goals and we will map the search opportunity in front of your business. And while the rankings build, paid search can carry the load - SEO and PPC work best together.